The main benefits of wheat protein are:
This powdered ingredient has been prepared by taking the wheat, separating out the protein then breaking it down into smaller fractions that adhere better to the skin and hair.
All proteins are made from amino acids and amino acids can be separated out into different groups based on whether they are hydropholic (water hating), hydrophilic (water loving) or neutral.
The balance between the percentages of these amino acids helps us to understand how the protein will behave on the skin or hair. Hydrophilic amino acids can swell and thicken the hair cuticle and are generally better at hydrating the skin. Hydrophobic amino acids are better at barrier formation either on the hair or skin. They can mix in with our natural oils to build a stronger barrier and potentially protect the skin and hair from water damage. Neutral amino acids are generally the bridges between the chemistry and typically perform roles of strengthening the skin and both strengthening and colouring the hair.
Hydrolysed Wheat Protein contains the following amino acid groups:
Approx 13.4% Hydrophobic (Keratin contains 39%)
Approx 70.6% Hydrophillic (Keratin contains 34%)
Approx 16% Neutral (Keratin contains 27%)
Use Levels: 1-5% As supplied.
Solubility: Water Soluble.
Heat Stability: Excellent - can be added into the water phase of the formula prior to heating or can be added cold.
pH Stability: The pH at which this protein is neutral is between pH 4.5-5. Proteins form stronger bonds with the skin and hair when formulated at pH's below their neutral pH, this is partly because the proteins can adhere more strongly and partly because at lower pH's the protein becomes more water soluble. We recommend formulating with this at pH around 3.8-4.2 to balance safety and efficacy.
New Directions Australia Pty Ltd. does not supply food grade raw materials and therefore cannot waive GST.
Prior to use: Customers should always refer to the Material Safety Data Sheet / Specification Sheet OR the ingredients label as affixed to each product which are current at the time of supply of the product.
The information provided is for educational purposes only. Individuals receiving this information must exercise their independent judgment in determining its appropriateness for a particular purpose or use.
As the ordinary or otherwise use(s) of products is outside the control of New Directions Australia Pty Ltd., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. New Directions Australia Pty Ltd. expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by New Directions Australia Pty Ltd. as to the fitness for any use. The liability of New Directions Australia Pty Ltd. is limited to the value of the goods and does not include any consequential losses.